Ceramic Tile Sales
Posted By admin on July 23, 2010
Ceramic Tile Sales

Foshan ceramic brand
In Jiangxi Yichun see that brand in the competition for the rural market ceramic piece of "cake", the competition is also fierce. Anwar, Dongpeng, new sources and some other big names in not only paved the marketing outlets, set up three four markets, agents, and advertising is overwhelming, from the bus stop to the taxi windshield, then along the way Village room wall, everywhere.
34 huge market potential
Since the introduction of the new national rural development policy, the state has increased the ratio used in the construction and improvement of rural infrastructure, in turn, improvements in infrastructure will contribute to rural economic development, which for the enterprises to enter the rural market conditions and provide a strong guarantee. Statistics show that 06-07 years, Yichun city income increase of farmers by 12.3% in 2007 annual per capita income in rural areas than in 2006 real growth of around 6%, while the exemption from agricultural taxes, the introduction of compulsory education fees, farmer-friendly policy, and more to stimulate the rural consumer market potential.
From last year to this year's situation, lower-middle of the ceramic tile sold in Yichun very good, high-grade ceramic tile sales of hand, not as good in the low-end, we analyze the rural market because the proportion of sales accounted for the lead. With the government support for new efforts to increase rural construction, but also further boost demand for building ceramics, which determines the competitive focus of the current ceramic enterprises in rural areas has already begun to shift.
34 ceramic enterprise market is the next growth point
With the four markets in rural areas throughout the growing proportion of sales, many companies have spotted a ceramic piece of "cake", so they have opened a commanding presence, the establishment of agents, strong advertising, the "war" burn the lowest level. It is understood that so far has been more than 60 ceramic brand in Yichun has its own marketing network. These include the above-mentioned Dongpeng, Anwar, the new source of other well-known brands, including some small and medium enterprises.
Not long ago, Foshan Ceramic Industry Association Secretary-General, the Secretary-General Yin Hong SouFun's "lying at home," said, ceramic industry, new economic growth point is how the market like the establishment of three four agents. He explained that the rural market is now the shop is to use the crystal brick wall outside the four walls are, if imagine if all sides have to shop outside the wall of the outer wall, each room has a toilet, then we ceramic industry the number of sales market.
Product positioning is the key to control the market
34 market, there is its own characteristics, ceramic companies in order to achieve the initiative in this market, I believe that market positioning is a key factor. First, the product must reflect the ordinary people. To develop products to meet the needs of rural residents, close to the people, and people's aesthetic, psychological, customs, beliefs and other factors combine so easy to feel affinity with farmers. Second, under the premise of quality assurance prominent functional. Farmer is, his demand for commodities is also sought.
Compared with the urban market, China's rural market is still in the basic functional requirements phase, emphasis on product cost-effective, and less emphasis on value-added and spiritual content. High quality, inexpensive, practical, durable ceramic sanitary products in a lot of time will be the mainstream of rural markets.
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